Exclusive SurrealEstate Sneak Peeks Formatted For Vertical Viewing

Through a partnership with NBCUniversal, I had the opportunity to work directly with the publicist for SYFY's SurrealEstate, serving as the sole media outlet selected to receive and distribute exclusive weekly sneak peeks. Throughout all three seasons of the series, I was provided with advance clips each week for publication across PopWire's website and social media platforms.

Rather than publishing the provided content as-is, I enhanced each sneak peek with custom intro and outro video bumpers. The intro bumper established the clip as a PopWire exclusive, while the outro promoted the show's broadcast details, including the air date, time, and network. For shorter vertical-format versions, a customized outro directed viewers to PopWire to watch the full exclusive sneak peek.

Creating the vertical versions required extensive editing and optimization for social media platforms such as Instagram Reels and YouTube Shorts. Using Apple's Final Cut Pro, I meticulously reviewed every cut within each scene, adjusting framing and scaling as needed to ensure talent remained properly centered and visually engaging within the 9:16 aspect ratio. Lastly, subtitles were added to make the videos more accessible.

These efforts generated thousands of views across PopWire's website and social media channels. Beyond building audience anticipation for upcoming episodes, the customized branding and distribution strategy significantly increased visibility and awareness of the PopWire brand.

I really appreciate all the support and all the help that you guys have given our little show. It means a lot.