MTV's "Teen Wolf" Season 5 Part 2 Release & Giveaway Campaign

To support the DVD release of MTV's Teen Wolf: Season 5, Part 2, I partnered with 20th Century Fox Home Entertainment to promote the title through my entertainment website, OMFGTV. As part of the campaign, I announced the DVD release date, highlighted the included bonus features, and published a review and giveaway featuring a complimentary review copy provided by the studio.

Using official digital assets supplied by 20th Century Fox Home Entertainment, I designed a custom website background for OMFGTV. The creative incorporated the same key art featured on the exclusive wallpaper poster included with the DVD set. The background functioned as an interactive advertisement, directing visitors to a dedicated landing page containing product information, release details, and giveaway entry instructions.

To maximize visibility, the campaign also featured premium placement within OMFGTV’s featured header area, seamlessly integrated with the custom background design. Prior to the DVD's release, the messaging focused on the upcoming release date. Following the launch, the creative was updated to promote the title's availability on DVD.

The four-week campaign ran for two weeks before and two weeks after the release date, generating 29.7K social media impressions, 21.3K click-throughs to OMFGTV, and 419 giveaway entries.

These are great! Thanks so much for this comprehensive recap of the coverage. Really appreciate it and looking forward to working with you again in the future. Thanks for reviewing, sharing on social and for the screen caps. Really appreciate it and sending this over. <3

The success of our campaign led to an invitation from 20th Century Fox Home Entertainment to participate in an exclusive media experience in San Diego, limited to just three outlets. The event was held in support of the upcoming release of Teen Wolf Season 6 Part 1 on DVD and provided a unique opportunity to meet members of the cast, along with several surprise guests.