Posting a video clip of a scene from a TV show is easy. Making sure it's viewable in a vertical format for social media is hard. Find out my meticulous process to make it work.
Details overview
SurrealEstate follows an elite real estate team that specializes in selling "metaphysically engaged" properties—haunted and possessed houses that literally scare would-be buyers away.
Inspired by the official key art for SurrealEstate's third season (pictured above, left), I developed a fan-engagement campaign that personalized the show's promotional imagery. Using Adobe Photoshop, I recreated the signature keyhole element and designed a custom photo template, allowing fans to submit photos and become part of the artwork. The resulting branded keepsake encouraged social sharing while promoting the series' air date.